Marketing your HMO property, the Relo way - Relo Rooms
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    Marketing your HMO property, the Relo way

    18 November 2016

    One of the most important aspects of letting HMOs is finding the right tenants who will suit the property as well as suit the mix of other tenants in that property.

    There is more to property marketing than meets the eye, especially when it comes to attracting the tenant who complements your property perfectly.

    Putting together compelling marketing coverage

    Our marketing package includes professional photography of each room and communal areas, a short video of the property, floorplans and EPCs. Our marketing skills and creativity prove that there are more ways to get noticed than just a handful of photos. Examples of this are the use of ‘lifestyle shots’ and dressing bedrooms and communal areas. This makes your property memorable and can increase viewing rates as tenants can more easily envisage living there.

    Our marketing package also includes proactive advertising, primarily online.

    As the internet is now the most popular source for property, it is vital to ensure your listing has impact, especially on websites such as Spareroom where there are so many similar properties. We pay for Spareroom adverts meaning your available rooms will always be at the top of the listing.

    We also undertake active social media advertising via Facebook, YouTube and Twitter.

    Building good relationships with key employers in the area

    The demand for shared accommodation is extremely strong within Hereford, especially from the different colleges, NHS and Nuffield hospitals as well as the fruit farms around the area. We have established connections with key employers in the area and are the preferred agent for the County Hospital, which sources rooms for all their nurses from us where they can. This provides one of the largest tenant pools with a dedicated point of contact and discounts to support their move to the area.

    Building good relationships with tenants

    Tenants prefer to work with well informed and sincere agents who have comprehensive knowledge of the property.

    Our team pride themselves in getting to know potential tenants by building a relationship from their first contact, ensuring that we understand their reasons for moving and plans for the future. This means that we are able to confidently find the perfect match between tenant and property – a key ingredient for a stable and reliable tenancy

    If you need help with your HMO whether it’s managing  and marketing give us a call, 0333 444 0423.

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